Culturally Competent Integrated Marketing (346) 220-0712
Greenwood Walker

Culturally Competent Integrated Marketing

Marketing That Earns Trust In The Communities You Serve

Greenwood Walker pairs research-led strategy with its own creative studio, so your message is right before it is loud. Our team has helped governments, nonprofits, and businesses connect with communities of color since 2000.

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Trusted By

And Others

Our Results

Proven Across Sectors

Government City of Stafford Juneteenth Festival logo

City Of Stafford

170 Media Placements In Five Weeks For A City's Juneteenth Festival

Staffing Taylor Smith Consulting logo

Taylor Smith Consulting

One Partner For A Staffing Firm's Web, TV, Billboards, And Events

Nonprofit Houston Fund for Social Justice and Economic Equity logo

Houston Equity Fund

A 44-Page Impact Report For The Houston Equity Fund

Our Track Record

Creative Since 2000

Greater Houston Media Group has designed, filmed, photographed, printed, and mailed for Houston organizations for more than 25 years. Greenwood Walker adds the research and strategy that tell that work where to go.

When Outreach Misses, The Community Notices

Most agencies treat culture as a final review. We start there. One team owns the research, the message, and the finished work.

01

Translated, Not Adapted

The words changed languages. The message never changed audiences.

02

Talking At, Not With

The campaign launched before anyone asked the community what it needed to hear.

03

Strategy And Design In Separate Rooms

The plan said one thing and the flyer said another.

04

A Narrative Left Undefended

A public project lost its story to rumor because no one planned for it.

How We Work

Listen First. Then Frame. Then Make.

01

Listen

We start with research, focus groups, and community input before a word is written.

02

Frame

We turn what we heard into positioning, messaging, and a plan with channels and measures.

03

Make

Our studio designs, shoots, prints, and publishes the work, then reports what it did.

Two Sides, One Team

Strategy

Greenwood Walker

Research, positioning, public relations, and training.

Creative

Greater Houston Media Group

Design, web, video, photography, social, and print.

A Greater Houston Media Group Company

Porchlight Resident Portals

A private website for your HOA or condo community, with newsletters and Board meeting recaps handled for you.

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What's In A Name

Named For Black Wall Street And Madam C.J. Walker

Greenwood honors the Tulsa district where Black enterprise thrived. Walker honors the first self-made female millionaire in America. We carry both names as a standard for our own work.

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Who You'll Work With

Led By Alysia Minor

Entrepreneur, speaker, and consultant. Alysia has spent more than 20 years helping organizations speak credibly to the communities they serve.

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“Alysia is a first-class public relations and marketing professional. She shows attention to the details and has a wealth of knowledge. Alysia has been a champion for our brand and her partnership is greatly appreciated!”
Tracy Smith · Founder/CEO, Taylor Smith Consulting, LLC
“She brings both structure and creativity to every project. Her work reflects a level of thoughtfulness and execution that is difficult to find.”
Altrivice Revis · M.D. Anderson Cancer Center
“Professional, consistent, and thoughtful in her approach. Alysia demonstrates a clear understanding of both the objective and how to execute effectively.”
Marie Nguyen · DN Commercial
“Alysia is amazing to work with. She is someone you can trust—she listens, creates a sense of comfort, and brings a level of creativity that consistently exceeds expectations.”
Ashley Rowland · Cofounder, Technology Advisor Alliance

Certifications

Certified Minority And Woman-Owned Business

Greenwood Walker, LLC, DBA Greater Houston Media Group, holds City of Houston MBE, WBE, and SBE certifications and is registered in SAM.gov. We work as a prime contractor or as a subcontractor on public sector teams. Our founder also completed FEMA's Public Information Officer Awareness course for crisis communications.

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MBE Minority Business Enterprise City Of Houston
WBE Woman-Owned Business Enterprise City Of Houston
SBE Small Business Enterprise City Of Houston
FEMA Public Information Officer Awareness IS-29.A · Emergency Management Institute

FAQ

Frequently Asked Questions

What Does Culturally Competent Marketing Mean?

It means understanding a community's history, language, and values before speaking to it. We research first, involve people from the audience, and adapt the message instead of only translating it.

What Services Does Greenwood Walker Offer?

Greenwood Walker offers marketing strategy, market research and focus groups, public relations, and staff training. Our creative studio, Greater Houston Media Group, adds graphic design, website design, video production, photography, social media management, copywriting, and print and direct mail.

How Are Greenwood Walker And Greater Houston Media Group Related?

They are one company. Greenwood Walker leads strategy and research. Greater Houston Media Group is our creative studio, which has produced design, web, video, photography, and print since 2000.

Who Does Greenwood Walker Work With?

We work with government and public agencies, nonprofits, associations and foundations, higher education, mission-driven brands, real estate companies, and large corporations. Clients have included JLL, CBRE, Nalco, the City of Houston, Klein ISD, and Houston Arts Alliance.

Is Greenwood Walker A Certified Minority And Woman-Owned Business?

Yes. Greenwood Walker, LLC, DBA Greater Houston Media Group, holds City of Houston MBE, WBE, and SBE certifications. We work as a prime contractor or as a subcontractor.

Can I Hire You For Design Or Video Only?

Yes. Some clients come to the studio with a plan already in hand. Others start with strategy and have us carry it through.

Do You Work With Clients Outside Houston?

Yes. We are based in Houston, Texas, and work remotely with clients anywhere. For clients outside the Houston area, we produce the creative and coach your staff to capture photos and video on site.

Can You Handle Printing And Mailing Too?

Yes. We design, print, and mail, so one team is responsible from the first draft to the mailbox.

How Do I Start A Project?

Call (346) 220-0712 or email aly@greenwoodwalker.com. Tell us who you need to reach and what has to happen, and we will tell you how we would approach it.

Let's Get It Right The First Time

Tell us who you need to reach and what has to happen. We will tell you how we would approach it.

Start A Project (346) 220-0712 aly@greenwoodwalker.com