Culturally Competent Creative Communications
Culturally Competent Creative Communications
Greenwood Walker an integrated marketing agency dedicated to championing and celebrating the narratives of the Black community, catering to both the Black audience and companies seeking genuine connections with communities of color.
The choice of the name “Greenwood Walker” embodies our company’s mission and purpose. It signifies our commitment to honoring the legacy of resilience, economic empowerment, and community strength deeply rooted in Black history.
Public domain image
Public domain image
Greenwood: The Legacy of Black Wall Street
Greenwood stands as an emblem of thriving Black entrepreneurship and resilience. It represents the vibrant district in Tulsa, Oklahoma, where in the early 20th century, a prosperous community of Black businesses flourished, defying the racial constraints of the time. Despite facing severe adversity and the devastating 1921 Tulsa Race Massacre, the spirit and legacy of Greenwood continue to inspire aspirations for economic empowerment, community resilience, and progress within the Black community.
Walker: The Entrepreneurial Legacy of Madam C.J. Walker
Madam C.J. Walker, often regarded as the first self-made female millionaire in America, epitomizes resilience, innovation, and empowerment. As a trailblazing entrepreneur, she revolutionized the hair care industry, empowering countless Black women with economic independence and opportunities for financial success. Her legacy serves as a testament to the power of entrepreneurship, determination, and uplifting marginalized communities.
Linking History to Greenwood Walker’s Mission and Purpose
At Greenwood Walker, we strive to emulate the entrepreneurial spirit of Black Wall Street by fostering economic empowerment and prosperity within the Black community. We are dedicated to nurturing and amplifying Black narratives, celebrating cultural richness, and driving equitable opportunities for success.
Just as Madam C.J. Walker paved the way for economic empowerment, we at Greenwood Walker aim to empower businesses to authentically connect with the Black community. Our mission is to support businesses in crafting narratives, strategies, and initiatives that resonate, inspire, and uplift the Black audience, contributing to the ongoing legacy of economic empowerment and community resilience.
By adopting the namesake of these historically significant figures and locations, Greenwood Walker aspires to embody their resilience, entrepreneurship, and commitment to community empowerment in our endeavors to serve and uplift the Black community through authentic and impactful marketing initiatives.
What our clients says about us
Providing culturally competent customer service is not just a good practice—it's essential for business success. As a business owner, understanding and implementing cultural competence in your customer service interactions can lead to increased customer satisfaction, loyalty, and overall business growth. This article will provide you with practical tips and best practices for achieving cultural competence in customer service.
Storytelling has emerged as a powerful tool for brands to connect with their audiences on a deeper level. Beyond just selling products or services, storytelling allows brands to communicate their values, evoke emotions, and build meaningful relationships with consumers. This is especially true when it comes to connecting with diverse audiences, where stories can bridge cultural gaps and create a sense of belonging.
In the world of advertising, the use of color plays a significant role in shaping consumer perceptions and influencing purchasing decisions. However, when it comes to marketing to diverse audiences, particularly communities of color, the issue of colorism often arises. Colorism refers to the discrimination or prejudice against individuals with a darker skin tone, favoring those with lighter skin.
spark change,
wield influence &
foster lasting connections
We Are A Group Of Skilled Programmers
Together, we can craft narratives into compelling campaigns that spark change, wield influence and foster lasting connections.
Let’s connect to discuss how we can work to help your business or organization communicate to inspire, resonate deeply, and drive meaningful outcomes.